- Wednesday, May. 8, 2019
TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc. (NYSE: OMC), has promoted Carol Pernikar to chief strategy officer. Pernikar originally joined TracyLocke in 2015 as an integral hire during the opening of the agency’s Chicago office.
Moving forward, Pernikar will continue to partner with Hugh Boyle, TracyLocke’s CEO, and Lovegrove, president and chief creative officer, leading the strategic product for TracyLocke across all of their clients. She will work with TracyLocke’s executive committee to continue to build, develop and grow the strategic planning team in all offices for both TracyLocke and Haygarth.
Lovegrove commented, “Carol has been the strategic backbone of the Chicago office, contributing elevated thought leadership and a strong POV on global SC Johnson projects, Kellogg’s initiatives, and new business opportunities. As a result of her uncompromising work ethic, passion and teamwork, the Chicago office delivers our company’s most strategically inspired work. I have no doubt we are about to experience the next generation of our strategic potential.”
Pernikar brings with her 25 years of experience in the marketing industry, a BA from the University of California, Berkeley, an MBA from Northeastern University, and a postgraduate certificate from the Sorbonne.