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- Tuesday, Jul. 23, 2019
Crystal Rix named BBDO’s global CMO
People on the Move
- NEW YORK
While continuing as chief strategy officer of BBDO New York, Crystal Rix, has now also taken the role of global chief marketing officer for BBDO Worldwide.
In her added new capacity, Rix will help shape BBDO’s offering to ensure it is more valuable to, and valued by, clients and prospects; and she will play a central role in business development--helping to bring the right models and strategic solutions forward to solve clients’ business problems.
“Over the last 18 months, Crystal has led the team that developed and implemented ‘BBDO Works,’ our new planning process, across the network,” said Andrew Robertson, president and CEO, BBDO Worldwide. “Her clients are inspired by her thinking and she’s been a major contributor to important new business wins over the years.”
Rix has been with BBDO for 15 years. Prior to being named CSO of BBDO New York, she served as director of business development and as planning lead on multiple accounts (including Mars, Inc., AT&T and Barbie).