Design-driven animation and production company Laundry has hired Monica Reimold as executive producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. She will work closely with Laundry managing director James Sweigert and company partners PJ Richardson and Tony Liu.

A Los Angeles native, Reimold was most recently EP at creative design studio Ranger & Fox, where she oversaw sales and production. Prior to that, she was EP at Psyop, spearheading projects for Coca-Cola, Xbox, and Airbnb, among assorted other brands. Her previous experience in advertising production included positions at Tool of North America, Serial Pictures, and GARTNER.

Always one to espouse connection and education, Reimold is passionate about fostering the design and animation community. In 2013, she co-founded MADRE LA, a creative community for designers and developers in Los Angeles. Reimold aims to continue this tradition in San Francisco, working alongside Laundry.

“With all of the immense talent here in the Bay Area, my goal is to create a universal collective where freelancers and in-house creatives can share knowledge and talent,” said Reimold. “What I’ve discovered over the years is that people in this space tend to unite to help solve problems, encourage one another to become better at what they do, and improve as artists. There’s a hunger and eagerness to learn and I’m excited to make a foothold with Laundry as a pioneer in bringing this community together.”