Global digital production company Method Studios, a Deluxe company, has made two key hires. Bryan Farhy has been named managing director, West Coast, for Method Studios, while Michael Bennett comes aboard as sr. VP and executive producer, West Coast, for MethodMade, the design-focused arm of Method Studios.

Both Farhy and Bennett bring deep industry knowledge, proven leadership, and creative vision to Method. As head of business development and an EP at B-Reel, Farhy helped the company earn multiple top honors, including a place on Forbes’ list of America’s Most Promising Companies during his tenure. Farhy has also held EP and head of sales roles at Ridley Scott’s RSA Films, and Stink Films, and is the founder of Fireflies West, a non-profit that organizes an annual charity bicycle ride between Los Angeles and San Francisco to raise money for cancer research.

Prior to joining MethodMade, Bennett served as managing director of Laundry, where he established and spearheaded operations for the design and animation studio’s new San Francisco location. He also has held EP and business development roles at Laundry Los Angeles, Ntropic San Francisco, yU+co, and Belief Design.

“The needs of our clients are changing as advanced technology and the way media is consumed transform the entertainment experience at every level. Bryan, with his extensive background in production and experiential, and Michael, coming from the world of animation and design, bring in new perspectives and that’s really exciting,” said Stuart Robinson, managing director and executive VP of North American Advertising Production for Method Studios.

Farhy said, “Method is a vanguard in digital production at a time when content is in great demand. The studio creates characters, creatures and the worlds they live in, and if you’re a creator right now, you’re running towards the right goal post.”

Bennett noted, "I love content that feels like a gift to the audience instead of an ad, while still aligning with a brand’s identity. The work of MethodMade feels authentic and relevant across visual styles."