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- Tuesday, Aug. 20, 2019
Brand Innovators hires Gavin O’Hara as chief creative officer
People on the Move
- NEW YORK
Brand Innovators has appointed Gavin O’Hara as chief creative officer. He had spent almost 14 years with Lenovo as global social creative lead, pioneering the tech giant’s editorial identity and launching its Brand Newsroom.
“Gavin’s unique voice and approach to creativity made him the failsafe choice for CCO, as we look to transform our website into an attractive destination for stories about brand marketing and the people who love, live and breathe it,” said Marc Sternberg, co-founder and CEO of Brand Innovators.
While at Lenovo, O’Hara told brand stories from a unique perspective--stories about geriatric gamers, Ugandan skaters and more--that stressed the importance of community and fan voices, not to mention putting people before products. Prior to Lenovo, Gavin served as a marketing communications writer for IBM as well as a freelance music and sports journalist from his home base of Durham, North Carolina.
In addition to his editorial work, O’Hara will help sharpen Brand Innovators’ social media voice and host select summit events.
“I’m excited to bring a journalist’s eye to Brand Innovators’ channels and to help develop and grow an already incredible platform so we can keep pace with an ever-growing and ever-changing industry,” said O’Hara. “I hope to bring our community of actual brand innovators closer together through the storytelling we do.”