Jennie Morris has been appointed chief creative officer of Publicis Singapore. This newly created position is in line with the agency’s investment to bolster its strategic bench following a raft of new business wins this year. Morris will oversee all accounts out of the Publicis Singapore office.

Day-to-day, she will partner with Joanne Theseira, managing director of Publicis Singapore. Morris will work closely with the creative leaders across Publicis Groupe to strengthen the agency’s creative culture and deliver more effective world-class solutions for clients.

She brings deep expertise across a wide range of industries; such as tourism--having worked on Qantas, British Airways, Emirates, Scoot, Singapore Airlines and numerous tourism boards; telcos--Optus and Telstra; automotive--Toyota, Lexus, Mercedes Benz and BMW; and consumer packaged goods, where she created work to connect with millions of consumers across Asia for brands like Mead Johnson, P&G, Pepsi and Mars. Her work has been recognized at Cannes, D&AD, One Show, NY Festivals, Clio, Dubai Lynx, and Spikes Asia.

In 2007 Morris made a mark in the industry’s history by taking the title of the first female executive creative director in the UAE. There, she led the Emirates Airlines business as the global creative lead during the much lauded and awarded “Fly Emirates. Keep Discovering” campaign years. 

Singapore has been home for Morris and her family for the past nine years--seven of which she spent at Publicis Groupe. Her diverse experience working with brands including Saatchi & Saatchi and Sapient have helped her to become a true hybrid creative, passionate about telling meaningful brand stories via new technologies and data led dynamic creativity.

Prior to being appointed CCO, Morris was already working as an executive creative director with Publicis Singapore. Previously she served as global creative director on the Singapore Airlines business at TBWA Singapore.