• Monday, Sep. 30, 2019
People on the Move
Pedro Prado named creative VP at Leo Burnett Tailor Made
Pedro Prado
  • SAO PAULO, Brazil
  • --

Pedro Prado, known as “Papito,” has come aboard Leo Burnett Tailor Made as its new creative VP. Prado will lead a team of about 80 creative, content and production professionals, comprised of talents from various backgrounds, who work in tight integration with every other department at Leo Burnett. He will start at the agency on October 23.

With a career spanning 21 years, Prado is a Rio de Janeiro native who’s worked at advertising agencies McCann, Doctor and Casa da Criação; and most recently he had a lengthy tenure at F/Nazca Saatchi & Saatchi where he served as creative director and board member.

“I hope to put into practice some of what I learned at F/Nazca in the last 15 years, and help make Leo Burnett an increasingly more strategic and creative partner to its clients, as well as an agency that is vibrant with excellence, and a happy place to work,” said Prado whose awards include dozens of medals from the Creative Club, and trophies from Cannes, One Show, D&AD, Clio, ADC, Wave, El Ojo, London Festival, FIAP and El Sol.

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