AMV BBDO has promoted creative directors Toby Allen and Jim Hilson to deputy executive creative directors.

Allen and Hilson have led the transformation of Essity into the U.K.’s most awarded account at Cannes, breaking taboos and shaping culture with Bloodnormal, Viva La Vulva and red.fit for Bodyform, as well as Keep Control for Tena Men. They are also creative leads on the recent headline-grabbing #addresspollution campaign, disrupting the London property market to raise awareness of air pollution.

In 2014 they launched “Hatch,” a creative academy to draw in a more diverse talent pool to AMV, and in 2018 their efforts were recognized by Management Today, naming them alongside FTSE 100 CEOs as “Agents of Change” for workplace equality.

Prior to joining AMV BBDO in 2012 they worked at W+K, producing Honda’s “Spark” and Nike’s 2012 Olympics work, and at BBH, creating multi award-winning campaigns for Audi, Barnardo’s, and Levi’s.

Allen and Hilson are the 7th most awarded creative directors in the world this year, with back-to-back Cannes Titanium Lions, a D&AD Black pencil, and a career haul of over 20 Grand Prix and Best in Shows at Cannes, One Show, Clios and other global awards.

Allen and Hilson will work with CCO Alex Grieve and ECDs Nadja Lossgott and Nicholas Hulley, with a focus on leading AMV’s new creative incubator and unlocking creativity throughout the agency.