• Monday, Nov. 11, 2019
People on the Move
VIRTUE tabs Susie Lyons as head of strategy, North America
Susie Lyons
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VIRTUE, the agency born from VICE, has added Susie Lyons to its North America leadership team. She has been named head of strategy, overseeing the strategy, communications planning and intelligence teams across VIRTUE’s offices in Brooklyn, Los Angeles and Toronto. Lyons will report directly to Krystle Watler, VIRTUE’s managing director, North America.

Lyons joins from DDB New York where she served as head of strategy. There, she led the strategic vision for the agency and across all clients including Kroger, Capital One, Unilever, and the Tribeca Film Festival. Prior to DDB, Lyons served as VP, marketing strategy at the Lifetime Network where she led marketing strategy for all Lifetime and Lifetime Movies linear and editorial campaigns. Throughout her 15 year career, Lyons has worked at notable agencies including Deutsch LA, 180LA, David&Goliath, Team One and Hill Holliday. 

In September, VIRTUE announced new global leadership, appointing Rob Newlan as global president, Watler as managing director, North America and bringing on Simon Mogren as executive creative director, North America. With Marianne Pizzi as head of client services, Jill Rothman as head of production, Daniela Asaro as head of integrated production, and Tara Garcia as head of recruiting, Lyons’ appointment rounds out VIRTUE’s North America leadership team. 

Over the past year, the agency picked up 28 new clients across North America and 45 across international markets, in addition to taking home one Grand Prix, one Glass Award, 7 Lions and a total of 23 shortlists at the Cannes Lions Festival of Creativity.

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