Soho based, award winning commercials and longform visual effects studio Freefolk has promoted Cheryl Payne from sr. producer to head of commercials production, and hired Laura Rickets as sr. producer and 2D artist Bradley Cockesdge who is now part of the commercials VFX team. 

Payne has been with Freefolk from almost its inception. She has worked on some of the company’s biggest commercials to date, including Warburtons for Engine, Peloton for Dark Horses and Cadburys for VCCP.

Rickets has over 18 years of production experience and has worked at leading VFX studios including Framestore, The Mill and Smoke & Mirrors as well as on the agency side for McCann.  

Since joining the team, Rickets has VFX produced the I’m A Celebrity idents, a set of seven technically challenging, CG heavy spots for the new series of the show as well as ads for the Rugby World Cup and Who Wants to Be A Millionaire?.

Cockesdge comes over from Framestore where he was working on Fantastic Beasts: The Crimes Of Grindelwald.  He came to Freefolk originally straight from Hertfordshire University where he studied Visual Effects for Film and Television.  His film Downfall was the UH animation Expose 2019 Grand Prix Winner (Best Film) and “Visual Effects Film of the Year” by the Rookies.