Craft, one of the marketing industry’s largest global creative content production and adaptation agencies and a division of McCann Worldgroup, has brought Kerry Sanders on board as executive VP-global head of business development. Most recently he served as sr. VP-sales & marketing at Xerox Corp. in Rochester, NY.

Sanders has broad international corporate and technology experience that, in addition to Xerox, includes his having served as VP-marketing at the Moscow-based international construction company Stroytransgaz and as director of Americas business development at Hewlett Packard in Houston. Sanders’ experience in supporting companies with business transformation is an integral addition to the Craft global network, as the creative production and content marketing landscape continues to evolve, and brands look for agile partners to bring their creative ideas to life efficiently and at scale.   

“Kerry’s background in the B2B space as a trusted partner and solutions provider for major global and technology-related brands fits in well with the way Craft has been growing both with new and existing clients,” said Ed Powers, Craft’s global CEO. “He understands the value of what our organization can bring to corporate clients and how to connect those benefits to the production of increasingly complex marketing assets across the media spectrum at scale.”

Craft, which operates through a network of more than 1,300 full-time creative makers in 120 countries, has continued to expand its global offering by serving as an agile partner in developing custom production models that bring increasingly complex and integrated brand campaigns and content to life. A leading provider of scalable production services across a full range of print, digital, and video, world-class brands such as L’Oréal, Mastercard, Microsoft, Coca-Cola and Nespresso work with Craft to deliver quality executions via streamlined and technology-driven processes.

Sanders said, “Craft offers world-class brands peace of mind via award-winning content production and their proprietary technology stack which streamlines the experience all the way from brief through to production and ultimately to deployment. It’s this dual promise of creative quality and efficient production that marketers need in a modern partner.”