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- Saturday, Dec. 14, 2019
Steve O’Connell promoted to co-CCO at RTO+P; Todd Taylor upped to ECD
People on the Move
Creative agency Red Tettemer O’Connell + Partners (RTO+P) has promoted longtime executive creative director and partner Steve O’Connell to co-chief creative officer. He will share the role with the agency’s founder Steve Red, who has served as CCO and president for more than two decades. This appointment comes alongside another senior promotion; RTO+P veteran Todd Taylor will fill O’Connell’s role as the new ECD, a move up from his SVP, group creative director post. Together, the trio will lead the agency’s growing creative team, continuing to spearhead innovative, progressive campaigns for clients including Dietz & Watson, Keurig, Dr. Pepper, Reyka Vodka and Craftsman.
VP, creative director Ari Garber and creative director Chris Plehal have also been promoted to group creative directors on the heels of Taylor’s elevation. These senior promotions come at a time of noteworthy growth for the agency. RTO+P has brought on several new clients and projects this past year, including Sierra, A TJX Company, Nic + Zoe, Tullamore Dew, and Chipotle. As a result, the agency has needed to build out teams across disciplines through several new hires.
Over the last few weeks, RTO+P has recruited talent from top shops to help round out its production, creative, and account management teams, including:
--Guy Helson as executive integrated producer. He joins RTO+P from R/GA, where he produced video content for brands including Nike, Mercedes, and Pepsi.
--Colin Smith as a sr. copywriter from London based agency, DARE.
--Christine Benner as experience producer from creative agency 160over90.
--And Christina Castaldo, as the agency’s newest group account director. In her previous role at Anomaly, she led accounts including Budweiser, NBC Sports, and Universal Kids.