Michael Frick, co-founder of music production and synchronization company Mophonics, has been named VP, brand partnerships & creative synch at Position Music. An industry veteran with deep expertise connecting advertising agencies, creative teams, and brands on award-winning creative initiatives, Frick is tasked with creating more synch opportunities for the growing independent label and music publisher while focusing on music-driven strategies and creative solutions for brands.

“Michael brings a new level of excellence to our synch, advertising, and overall brand solution capabilities,” said Tyler Bacon, CEO/founder of Position Music. “As brands look for deeper, more strategic connections with music, we believe that equipping Michael’s creativity and industry knowledge with our growing roster of artists and writers will prove to be extremely valuable for our brand and agency relationships.”

Frick has led partnerships with a multitude of major artists, global brands, agencies, networks and studios including Skylar Gray, Jason Mraz, Ziggy Marley, Foster the People, Amazon, Google, Apple, YouTube, Billboard, Coachella, Target, Sony, MTV and HBO.

At Position Music, Frick will work closely with Emily Weber, VP, head of synch, and the rest of Position Music’s synch, label services, and marketing departments to elevate Position Music’s artists by strategically aligning them with major brands.  

Frick is the former strategic advisor to the global start-up The Rattle Collective. Prior to co-founding Mophonics, he worked at We Are Hear, which is owned by Linda Perry and Kerry Brown.