Creative director Izik Roitman has joined Imaginary Forces (IF). With many years of experience in building heavy CGI pipelines, Roitman fills a unique space on IF’s director roster. According to Peter Frankfurt, co-founder and executive creative director, “as our pipelines evolve over the foreseeable future and as our team continues to operate remotely, adding a savvy creative leader who is looking for new ways to conceptualize work is a great fit.”

Roitman, a native of Tel Aviv, spent his early career in Israel as a Flame artist, quickly progressing to directing, integrating, and dreaming up high-end visual effects. After moving to the U.S. and becoming a creative director, Roitman had a tenure at Superfad and Mirada Studios. During that time he was behind many iconic pieces: from Katy Perry music videos and Super Bowl campaigns, to a high publicized iPhone launch. 

Roitman has been freelancing at IF for eight months, directing an effervescent throw for the Pepsi Super Bowl LIV halftime show, a VFX heavy teaser for Apple TV+, and a new anthem for Epix broadcast network.