Oscar-winning creative studio Framestore has bolstered its Los Angeles team by appointing Michael Scarcella as head of operations, Dan Roberts and Pete King as executive producers, and Carla Attanasio as sr. VFX producer.

Reporting directly to Los Angeles managing director Duncan Burbidge, Scarcella will be responsible for overseeing teams across client services, facilities, engineering, scheduling, pipeline and support to ensure smooth operation across functions of the business. Prior to joining Framestore Scarcella spent seven years at The Mill, first in New York and then in Los Angeles as head of operations. Previously, he worked for the Olympic Broadcast Service assisting in the production of content for the London Olympic Games. 

Roberts joins Framestore after more than 20 years at The Mill in New York and Los Angeles, most recently as executive producer. He has overseen an expansive portfolio of celebrated projects, including Nike’s award-winning “Write the Future” and multiple Old Spice campaigns. Roberts’ well-regarded reputation for effective project management, expertise in production processes and enthusiasm for identifying and nurturing next generation talent will build on the team’s strong foundation.

King also joins Framestore as executive producer from The Mill in Los Angeles after two decades in the industry. He brings experience creating world-class content for global automotive brands, notably overseeing the launch of “The Mill Blackbird”--the first all electric, fully adjustable car rig for CGI automotive content. While at Big Block, King produced the BMW M5 viral sensation “Bullet” as well as the Emmy-nominated opening title sequence for Cosmos: A Spacetime Odyssey. He has collaborated on household brands alongside agencies including Team One, Mullen, David&Goliath, Digitas, and Doner.

Attanasio comes from Digital Domain where she was a sr. VFX producer working on game cinematics and trailers for titles such as Destiny, Assassin’s Creed and Call of Duty. She also oversaw the creation of content for Walmart’s interactive KIDHQ website. Over the last two decades, she has worked on content for brands including BMW, Cadillac, Electronic Arts, the NFL, Intel, Target and Visa.