Effective February 2021, Dennis May and Christoph Pietsch will serve, respectively, as chief creative officer and chief growth officer for Publicis Groupe Germany. Based in Dusseldorf, both will report directly to Frank-Peter Lortz, CEO of Publicis Groupe DACH.

May and Pietsch move from Omnicom agency DDB where May was CCO and Pietsch had been chief marketing officer.  

In his CCO role at Publicis Groupe Germany, May will be responsible for the creative direction of its agencies including Digitas Pixelpark and MetaDesign as well as customized Power Of One agency models including iBeauty (L’Oréal) and AXA next (AXA). A special focus of May’s work will be on the further development of Saatchi & Saatchi, the group’s core creative brand, which he will continue to develop together with CEO Christian Rätsch.

Pietsch will drive the business development of all agencies across Publicis Groupe Germany, building on the significant success of Power Of One in the local market to help facilitate more marketing, business and digital transformation for clients. In addition, he will be responsible for the group’s development and communication of new products and services, indispensable to clients.