Distributed design consultancy Green Stone has brought on industry vet Shantanu Rana as managing director. Rana comes to Green Stone with expertise across production, business development, and operations. He will work closely with founder and CEO Matt Walsh to continue to connect brand clients directly to top-tier talent through its uniquely designed remote model.
 
After a career spent in traditional agency structures, Rana is drawn to the consultancy’s different approach--a model that draws on a decentralized network of experts rather than the standard processes and hierarchies that have since been upended by the current pandemic. “During these challenging times, everyone’s had to move to a distributed model--with remote working, remote learning, and remote production,” explained Rana. “But Green Stone was built on this model and they’ve been doing it successfully for many years. It’s part of their DNA and overall culture. Would you rather fly with a pilot who has seven years of flawless service, or with one who just learned a few months ago?”

Using finely-tuned collaboration methods, the firm proves out brand promises through innovative customer experiences that earn long-term relationships through the delivering of meaningful value. “Earning loyalty through a better experience is more impactful than buying loyalty,” Rana added.
 
Prior to joining Green Stone, Rana spent four years founding, and building his own firm, Louder Communications, which worked with brands like Prudential, Bayer, Cox, and McGraw Hill. Before then, he led award-winning digital practices at KBS, Rosetta, and R/GA after starting his career at PwC.