• Tuesday, Oct. 20, 2020
People on the Move
Copacino Fujikado co-founders pass the reins to new leadership team
Copacino Fujikado's (l-r) new leadership team of ECD/partner Mike Hayward, CEO Scott Foreman and director of strategy and insights/partner Tim O'Mara.
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Advertising agency Copacino Fujikado has undergone a brand refresh following the recent retirement of co-founders Jim Copacino and Betti Fujikado. The agency’s new website just went live and long-term team members of the Seattle-based shop--Scott Foreman, Mike Hayward, and Tim O’Mara--will step into new leadership roles.

Founded in 1998, Copacino Fujikado has a track record of cultivating compelling creative that helps Seattle-based brands reach consumers both locally and nationally. Clients include the Seattle Mariners, Seattle Children’s Hospital, Symetra Financial, and Premera Blue Cross, among others beyond the Pacific Northwest. After 22 years at the helm, Messrs. Copacino and Fujikado turn over the reins to Foreman as CEO, Hayward as executive creative director/partner, and O’Mara as director of strategy and insights/partner. The three will oversee the brand refresh while continuing to dig deep and provide a strategic advantage for clients.

In tandem with the rebrand, Copacino Fujikado has unveiled a new, custom-built in-house content studio called FreshCoat Studios. The unit includes an in-house edit suite and audio recording capability, both of which will allow the agency to create integrated content that more efficiently meets client demands across web and social. This development underpins Copacino Fujikado’s hefty investment in research platforms and tools from MRI, Gartner, and Netbase, among others, for an independent agency of its size.

“Over the past five years, we have invested heavily in data, tools, and research with a purpose: to know the pain points, needs, and desires of our audiences so well that it becomes a strategic advantage for our clients,” said O’Mara. “The core of our jobs is to uncover insights at the nexus of brand, audience and culture and turn them into a platform for memorable campaigns that separate our clients from their competitors.”

The first work since the brand refresh recently debuted for Premera Blue Cross. This campaign marks the latest in a cadence of worthwhile creative work Copacino Fujikado has developed for its clients since the onset of COVID-19. Most recently, the agency released a campaign for Seattle-based life insurance company Symetra featuring Olympian Megan Rapinoe and Sue Bird that premiered at this year’s ESPYs. 

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