Content and creative studio LVLY, with offices in New York, Los Angeles and Tel Aviv, has added Canadian editor Izzy Ehrlich to its roster for representation in the U.S. This marks her first affiliation in the American market.

With an editing style often possessing a visceral and emotional undercurrent, Ehrlich’s work looks beyond the surface to express the subtext of a narrative in ways that heighten and harmonize with the creative. “Whether I’m balancing the quiet intensity of a morning run for Adidas, hyper-focusing on a single instant for Dairy Farmers, or meditating on inclusion and self-care with a tender, delicate cadence in Gillette, I strive for a unique and contemporary feel throughout my work,” she explained.

This approach is embodied in her work on the widely praised “First Shave,” a spot from Grey for Gillette that celebrates a transgender man’s first shave and garnered Glass, Bronze and Silver Lions at Cannes, as well as the Nova Scotia tourism campaign “If You Only Knew” which won Best Regional Campaign at AICE. Over her career, Ehrlich has been honored numerous times by the Advertising and Design Club of Canada, Toronto Applied Arts Awards, Toronto Marketing Awards, and London International Advertising Awards in addition to the Clios and Communication Arts. She’s also no stranger to film, editing The Day Grunge Died, which was screened at the Beverly Hills International Film Festival, and other pieces featured at the Hot Docs Festival, Calgary International Film Festival, Los Angeles Raindance Film Festival, the American Film Institute Documentary Festival and more.

With LVLY, Ehrlich hopes to expand her reach into the fashion, comedy and abstract visual fields, bringing her perspective to a variety of new projects created for the U.S. market. Inspired by the studio’s work and talent, the notion of being represented by such a strong, woman-led company solidified her decision to call LVLY home.

“I first connected with LVLY at the AICE awards several years ago where I won Best Regional Campaign for my Nova Scotia tourism spot,” Ehrlich recalled. “[LVLY EVP and managing director] Wendy [Brovetto] introduced herself after I gave a speech and had some very kind things to say about my work. After that, I’d always see her name pop up in the comments when I posted new work online, and we got to know each other over a few  phone calls. It wasn’t long before it became clear that we were a perfect match.”

Ehrlich joins LVLY’s editorial lineup of Olivier Wicki, JP Damboragian, Joe Siegel, Geordie Anderson, Aaron Dunkel, Bryan Andes and Emily Spiegelman-Noel.