Publicis Groupe BeNe (Belgium and The Netherlands) has appointed Eduardo Marques to serve as its chief creative officer. 

Marques, a Brazilian who has experience across international markets including U.S. and Europe, has won 40 Cannes Lions, including three Grands Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180LA and Publicis Spain.

Marques will divide his time between Netherlands and Belgium and will join the BeNe board of Publicis Groupe. Marques is best known for his IKEA campaign “Real Life Series” and of course, the “Moldy Whopper” for Burger King. 

After two years, Marques exchanges Publicis Groupe Spain for Publicis Groupe BeNe. He previously worked at 180LA, Pereira & O’Dell San Francisco, JWT Bahrain and Ogilvy Brazil. 

Bruno Bertelli, global CCO of Publicis WW and CEO of Publicis, Italy, said, “Eduardo is one of the most distinguished creatives in the Groupe. His appointment is testament to the importance of our investments in the BeNeLux region and the creative opportunities it offers. He is a wonderful storyteller who knows how to successfully connect strategy, data, creativity and storytelling. ” 

Marques commented, “The BeNe region is a great ‘university’ for creativity, and a hot spot for awesome talent. The strength of the Power of One in these regions facilitates a multidisciplinary creative-data-strategy powerhouse for clients.“ 

Succeeding Marques as chief creative officer at Publicis Groupe is Óscar Martínez who will become the lead creative responsible for the Publicis, Wysiwyg, Nurun and Publicis Emil units regionally.