Arts & Letters Creative Co., an independent shop working in advertising and technology with clients such as Google, ESPN and NBC News, has promoted Geoff Castillo to director, where he will be responsible for directing content and film at XYZ, the agency’s in-house production studio. This newly created position comes after a year of growth for the agency which now has 162 employees.

Castillo served as the director on the Google Photos’ “Look at Your Photographs” spot featuring Nickelback. Prior to that, Castillo was an art director at the agency where he has already helped to direct multiple internal productions and was one of the first creative hires in 2017.

Charles Hodges, founder and ECD of Arts and Letters Creative Co., said, “As an agency that makes so much of our work within our walls, it was important to us to have someone (Castillo) leading the charge who understands our entire creative process and the best way to deliver amazing work for our clients.” 

Arts & Letters has recently created several projects in-house within XYZ including NBA on ESPN’s “It’s NBA on ESPN Time,” NFL on ESPN’s “Looks Like We Made It” and GPay’s “Make it Happen” campaign.