Charlene Charity has been named head of strategy at Digitas UK. 

She takes up her new role this month, with a brief to lead Digitas’ strategy team and develop the agency’s customer engagement strategy offering, working in partnership with Marius Bartsch, head of customer engagement. She reports to Matt Holt, chief strategy officer at Digitas.

Charity’s most recent role was as co-founder of The Diversity Partnership, a diversity and inclusion consultancy. Prior to that, Charity spent almost four years at Amazon, where she was head of brand marketing/live sports marketing. During her time there, Charity launched Amazon Prime Video’s Premier League football coverage and the hit titles Jack Ryan and The Marvelous Mrs Maisel. She also led the brand positioning and above-the-line development of Amazon Prime Video in Europe, which included the “Great shows stay with you” campaign.

Charity joined Amazon from BT, where for over eight years she worked as head of retention and head of customer marketing. Her agency experience includes roles at Wunderman, Exposure and Publicis Mojo.

Charity said, “After 13 years of experience client-side, I’m excited to be returning to the agency world. Digitas’ unique capabilities, commitment to delivering innovative customer engagement activity, and talented team are hugely inspiring and really appealing to me. I also had the honor of having Digitas as my lead agency whilst working client-side, so it’s really exciting to be helping lead the agency at the next stage of their journey. I’m looking forward to sharing my client-side and DEI experience whilst delivering great work for our clients and their customers.”