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- Monday, Mar. 22, 2021
Sibling Rivalry adds Darren Foldes as managing director/L.A. EP
People on the Move
- LOS ANGELES
Sibling Rivalry, an independent creative company partnering with clients such as Nike, HPE and Lexus, has added Darren Foldes as its new managing director and West Coast executive producer.
Before joining Sibling Rivalry, Foldes was exec producer and director of sales at Pulse Films, and, prior to that, he served as EP at Caviar. He received his first EP role at Green Dot Films, where he worked for 10 years from 2004-2014.
Foldes executive produced at Pulse the Apple “Bounce” ad that took home multiple honors including Gold for Craft/Art Direction at the 2020 One Club Awards, as well as at the ADC Awards, which included two Best of Discipline designations--one in Advertising, and another in Motion/Film/Gaming Craft. Foldes also executive produced, in conjunction with Wieden+Kennedy, Nike’s “You Can’t Stop Us” campaign.
Foldes has had the opportunity to lead many projects for high-profile brands such as Nike, Apple, Gatorade, ESPN, Google, Toyota, Call of Duty, and Target, partnering alongside agencies including Wieden, 72andSunny and Droga5.
“Darren represents the evolution of Sibling Films,” said Mikon Van Gastel, co-founder and executive creative director at Sibling. “Darren will continue to raise the profile of the company and hone our quality of work while bringing in diverse talent, and new disciplines such as comedy and narrative storytelling. Given his experience in long format content and being L.A.-based, we will also open up opportunities for our directors to tell their stories in new and captivating ways.”
Foldes is enthused over prospects at Sibling Rivalry, noting that he is joining at a “breakout time” for the company.
Foldes launched his career in the film industry as head of production for Steve Stabler’s Commotion Pictures. While there, Foldes wrote and produced two films for MGM, Just For Kicks and Recipe For Disaster, and concocted and sold the show Scumbag to VH-1.
Foldes will also occasionally dust off his old DJ setlist for VIP clients that have included Prince, Diane Von Furstenberg, Kristen Bell, and Surface Magazine.