Trade School, an integrated content shop and full-service production studio that counts The Home Depot, FedEx and Shark/Ninja among its clients, has appointed Matt Silliman as its first head of production. He also serves as SVP and will report to Sanders Hearne, executive director, creative & production.

Silliman joins Trade School from Wunderman Thompson, where he was head of delivery and production. Having started his career in broadcast before going digital, Silliman has led integrated production at shops such as Moxie, BBDO, Huge and 22squared (Trade School’s sibling under parent company Guided By Good—an employee-owned, independent group of companies). Over the course of his 20+ year career, he’s worked with clients including TikTok, AT&T, Verizon Wireless, REI, Airheads Candy, Jeep and Brooks Running Shoes. As a DJ, Silliman aka Starboy recently rekindled his love of performance--he streams house music, break-beats and drum and bass sets for audiences across the country.

At Trade School, Silliman will be responsible for building the shop’s internal content production team who handle everything from stage craft and building large sets, to shooting, postproduction, animation, editorial, motion graphics and 3D work.