Grey London has appointed Nathan Gainford and Jonny Tennant-Price to serve as joint managing directors.

Tennant-Price joins the agency from Droga5 London where he was group account director, while Gainford has been promoted from his previous role as managing partner at Grey.  

Grey has introduced the MD role to support the agency’s creative product, culture, operations and growth. Tennant-Price and Gainford will report to Grey’s president and chief creative officer Laura Jordan Bambach and be responsible for helping the agency deliver Famously Effective Ideas for its clients.

“Back in February, I said that I would look for an MD to help me in my new extended role and I couldn’t have dreamt of better partners than Jonny and Nathan,” said Bambach. “Their love for brands, the work and talent are what make them the best to help deliver Famously Effective work to move our clients’ businesses, work with our diverse talent pool and grow our agency.”

Gainford has been with Grey for five years working across key clients including Vodafone, Very and Carlsberg. Prior to joining Grey, he founded and ran the creative consultancy Animl. He has also worked at LIDA as managing partner and, in his early career, was business director at DBB and Elvis/Dare. Gainford took an untraditional route through the industry, having worked across creative, digital and direct agencies.   

Tennant-Price, who will join Grey in October, has been group account director Droga5 for over four years, handling a range of client businesses, including Diet Coke, Rustlers and SetApp, and most recently operating as European Portfolio lead for Coca-Cola. Prior to joining Droga5, he was account director at BBH for five years working across British Airways, the Guardian, Virgin Media and Mentos.