Entertainment marketing agency Wild Card Creative Group has brought Nathan Carver aboard as creative director of its creative content studio, 3AM. Reporting to 3AM executive creative director Tynesha Williams, Carver will collaborate with all departments to ideate and execute campaigns that immerse audiences into entertainment, gaming and brand worlds through social, digital, experiential and content-driven creative.

Carver previously served as one of the lead content creators for Netflix brand social at global creative agency Sid Lee. As associate creative director, he led campaigns and fan-centric content for The Midnight Sky, El Camino, Narcos, Ozark and Stranger Things. In addition to his entertainment work, Carver has developed brand campaigns for Dos Equis, ESPN, Twitter, Google, McDonald’s, Procter & Gamble, and Dickies for Sid Lee and companies like R/GA and Possible.

Williams said, “Nathan is a sharpshooter. A true conceptual heavyweight with a keen eye for design. His penchant for world building and innovative content makes him an essential addition to the 3AM team. We’re excited for the creative energy and forward thinking he’ll bring to our clients.”

As a division of Wild Card Creative Group--a full service agency catering to clientele ranging from film, television and streaming to gaming, brands and more--content innovation studio 3AM focuses on “worldbuilding” to engage audiences globally. Recent 3AM projects include the 2021 Oscar campaign, adidas x Tyler “Ninja” Blevins’ “Time In” campaign, and social campaigns for Fatherhood on Netflix, No Sudden Move on HBOMax, TNT’s Animal Kingdom and Freeform’s most watched series premiere, Cruel Summer.