Absolute has appointed Rebekah King-Britton as its new head of CG. She will manage Absolute’s 3D team across the advertising, film, TV and music sectors.

Originally a product designer whose sidestep into the industry was a happy accident, King-Britton has come a long way since starting as a runner and “perfecting the art of biscuit arranging.” Tenures at Saddington Baynes, VFX Co and Smoke & Mirrors allowed her to hone her craft on jobs for high-profile clients such as Sky, Harrods, BMW and Estée Lauder.

In 2002, King-Britton became head of 3D at Smoke & Mirrors. “It was unusual for a woman to take such a position in those days and sadly it still remains so some 20 years later,” she said. In the years that have followed, King-Britton has mentored several teams. She expresses pride in having watched so many talented artists “start from scratch and become leaders in their own right” and is passionate about channeling diversity within the industry.

Of her new role, King-Britton commented, “I have been around long enough to be rejoining many people I have worked with before at Absolute. I’m thrilled to be reconnecting with them and looking forward to meeting new faces. Creativity and excellence are at the center of everything they do.”

Absolute’s CEO Dave Smith, added, “Rebekah is the embodiment of what good leaders should be. Bright, compassionate and forward-thinking. We feel very lucky to have her on board and can’t wait to welcome her ideas and watch her thrive in our expanding CG team.”