Independent advertising agency St Luke’s has brought on board the senior creative team of Phillip Meyler and Darren Keff. The highly awarded pair has worked with St Luke’s on a freelance basis to date, and have now joined permanently as part of the creative department.

Meyler and Keff have spent 15 years working together at some of the U.K.’s top agencies. Before joining St Luke’s, they were creative directors at M&C Saatchi, where their work included the “BetRegret” launch campaign for GambleAware and “Shout Out to my Son” for The Ben Kinsella Trust, an innovative knife crime awareness campaign that infiltrated underground radio stations.  

Meyler and Keff’s previous experience includes five years at Leo Burnett where they created big populist work for McDonald’s and more societal behavior changing work such as the “Ban the Box” campaign for Business in The Community. A series of interactive pre-roll films that confronted prejudice towards ex-offenders, the campaign was credited with being the first of its kind to use the “Skip Ad” function and collected over 100 awards globally.  

During this time they also produced a controversial front cover for Cosmopolitan that exposed “Honour Killings.” It featured a victim seemingly suffocating in the magazine’s plastic cover wrap to represent how she was murdered by her parents. The campaign resulted in the government declaring a National Annual Day of Memory for victims.  

Prior to Leo Burnett, Meyler and Keff worked at JWT where they went from Best Newcomers at Creative Circle to a Gold Lion at Cannes for Polo’s “Snow Stamp.” They also created a host of award-winning work for brands such as Vodafone, Smirnoff, National Centre for Domestic Violence and HSBC.