• Wednesday, Oct. 6, 2021
People on the Move
Mihnea Gheorghiu named co-CCO of Publicis Italy and Le Pub Amsterdam
Cristiana Boccassini (l) and Mihnea Gheorghiu
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Mihnea Gheorghiu has assumed the role of co-chief creative officer of Publicis Italy and Le Pub Amsterdam. In his new role, Gheorghiu will joins CCO Cristiana Boccassini in the creative leadership across all agencies’ clients.
Gheorghiu joined Publicis Italy in 2017 as global creative director working alongside Bruno Bertelli and Cristiana Boccassini and overseeing global projects for Heineken and Diesel. Over the years, he contributed to strengthening the creative excellence of the agency, which was recently named the second ranked agency worldwide at Cannes Lions 2021.
Bertelli, global CCO at Publicis Worldwide and CEO of Le Pub Amsterdam, said, “Over the past four years, Mihnea has contributed substantially to the growth of Publicis Italy’s business and reputation. We are grateful for his commitment to this ambitious vision, working alongside me, Cristiana and the entire board of Publicis Italy and Le Pub. In Mihnea, we have found someone who shares the same passion and pioneering spirit.”

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