Design-led content creation studio Ataboy has hired longtime collaborator Cameron Gray as its executive producer.

Gray brings a well-rounded background in both broadcast production and postproduction advertising, with his most recent role being the executive producer for New Light, and sr. producer at The Mill prior. He has collaborated with agencies such as Publicis, Vayner, Velocity, BBDO, Deutsch, Mythology and on campaigns for global brands that include Pepsi, Target, Captain Morgan, 7-Eleven, Red Lobster, Stila Cosmetics, Home Depot, and MiO.

Before joining Ataboy, Cameron had already nurtured a connection with founder and creative director Vikkal Parikh, and a healthy respect for the content studio’s work. Having collaborated with the company already on a myriad of projects over the last decade, Cameron said, “Ataboy has always felt like home. Vikkal creates a familial environment, where everyone has a seat at the table, so when I was approached to join the family full time, I leapt.”