• Thursday, Nov. 25, 2021
People on the Move
Becky Coyle joins Matter Of Form as creative director
Becky Coyle
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Award-winning creative Becky Coyle is joining experience design consultancy Matter Of Form as creative director. She and head of experience design Nick Payne-Coo will lead 10 designers and user experience specialists working across all accounts. 

Coyle joins Matter Of Form from Rufus Leonard, where she was responsible for leading and owning creative direction across multiple projects for some of the most recognizable brands in the U.K. including WWF, British Gas, Aviva, Lloyd’s of London, The LEGO Foundation, The AA, and Williams F1. 

In November 2021, the My Footprint app, created for WWF by Coyle and the team at Rufus Leonard, won a host of accolades at the UK App Awards: Best New App of the Year, Education App of the Year, UK App of the Year, and Best Design/UX. 

The depth and breadth of her experience ranges from directing the creation of digital-first brand identities to large-scale digital transformation programs. Winner of a Silver award for Best Visual Identity from the Public Services Sector at the 2019 Transform Awards for her work on BBC Bitesize, a Silver Lovie Award for her work on the Williams F1 website (2014), and a Bronze Lovie for her British Gas Mobile Energy app (2014), Coyle appeared on the 2017 Transform Award shortlist for her work on the AA, Stagecoach, and Pizza Express. 

Anant Sharma, Matter Of Form founder and CEO, said, “Becky brings a wealth of experience from across all sectors and an eye for detail and exceptional attention to craft. Her ability to marry brand and digital creative is the perfect fit for MOF--she’s astute, personable and humble, but with a bold creative hand.”

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