Sweet Sadie has added to its collective, bringing aboard Ethan Decker, PhD, for strategy and research. Decker, whose past roles include group strategy director for Crispin Porter+Bogusky and science fellow at Unwritten Labs, brings a blend of marketing, science, and creative insight to the Sweet Sadie team. 

“I love mixing the art and science of marketing to help brands matter more in culture and grow their business. And I enjoy helping our clients see the world in a new way that unlocks opportunities and achieves outsized business results,” he said. “With Sweet Sadie, I get to be part of creativity that solves serious business problems with people who love their craft and are spankingly good at it.”

Under the aegis of founder and ECD Rachel Lederman, Sweet Sadie is based in New York, Colorado and California, with a nationwide talent collective that includes strategists, directors, producers, creative directors and post artisans. Sweet Sadie collaborates with networks, agencies, brands and nonprofits on advertising campaigns, digital marketing, and experiential production. The woman-owned collective was recently awarded three Anthem Awards--two gold and one silver--from the International Academy of Digital Arts and Sciences for its work for the International Rescue Committee.