Sound design and music company Machine has hired James Cobbold as sr. sound designer. He arrives at Machine’s newly expanded London studios with a portfolio of award-winning work and sound design experience honed over years at audio facilities 750mph and Jungle.

While Cobbold’s showreel spans genres, the self-proclaimed “petrol-head” has a deep pedigree in automotive projects. Cobbold’s work on Sky Sports’ “F1: Watch it Live. Feel it All” and Shell’s “Cold” won Gold Music & Sound Awards, the latter also earning a Silver Kinsale Shark Award and Bronze Clio.

Other career highlights include films for Durex, RAF and Old El Paso. An accomplished musician, having first tinkled the ivories at the age of five, Cobbold has also composed music for clients including Nike, McLaren, Mont Blanc and Microsoft.

Machine maintains bases of operation in London (the Fitzrovia district) and New York. Alex Bingham serves as creative director and sound designer while Louise Baker is head of production.