• Monday, May. 16, 2022
People on the Move
Common Good hires ECD Jenna Capobianco
Jenna Capobianco
  • DENVER
  • --

Common Good, formerly LRXD, has named Jenna Capobianco as the agency’s first executive creative director. Before finding herself at Common Good, she worked at Wieden + Kennedy Amsterdam, Fallon New York, Leagas Delaney London, and Hal Riney San Francisco. She has freelanced with CP+B LA, BBDO New York and TBWA London.

Over the years, Capobianco has helped build brands that include Nike, adidas, Starbucks, Disney, Amazon, Time Magazine, The North Face, Nintendo, National Geographic Channel, Beaver Creek, Vail, Elle Magazine, Credit Suisse, 24 Hour Fitness, Ray-ban, Kraft, T-Mobile, Ancestry.com, CVS, Colorado Lottery, Peet’s Coffee, S’well and Oakley.

“Jenna’s experience combines strategic thinking, creative horsepower and a deep understanding of brand architecture and its touch points. Jenna has an innate optimism, energy and love of innovation as well as an ability to build rich relationships with clients and teammates,” said Common Good founder and CEO Kelly Reedy.

Capobianco shared, “Joining Common Good and helping lead an agency that champions health and happiness as its purpose is a dream. Right now, the agency is reinventing itself in the best of ways. With the convergence of a purpose like this, an incredibly talented team, and a real emphasis on strategy and futurism, it’s going to be an incredible journey.” 

Common Good is on a serious roll, having won nine new accounts in nine months. New clients include Alterna (previously Blacksmith), which manufactures green steel; POSSIBLE, a new clean-ingredients performance brand; and Renzo’s, a vitamin specially formulated for kids.

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