Avid Technology updated its outlook on exhibiting at large media and entertainment industry trade shows by unveiling plans for the annual IBC trade show (IBC2022) this coming September 9-12 in Amsterdam. Noting the improved global conditions related to COVID-19, Avid will host an IBC2022 exhibition floor stand to feature its latest innovations in cloud-based production and remote collaboration for media creation teams in film and television. 

Avid CEO and president Jeff Rosica stated, “Avid’s proceeding carefully by keeping our eye on safety first. We’re confident that the improving conditions and handling of the pandemic can help to ensure that IBC2022 can be a successful gathering for our industry. This trade show will mark the start of our gradual return to exhibiting our solutions, but with a more limited scope than previous years, so we can focus on our customers’ most pressing needs, including remote collaboration and migrating their workflows to the cloud. Avid’s product innovation has accelerated over the last two years. We have a lot to show and we’re pleased to have this exhibition back in our marketing mix”....