Global creative network Stink (Stink Films and Stink Studios UK) has brought Lorraine Sebata on board to take on the newly formed role of director of impact across the U.K.

Responsible for implementing and managing the organization’s social environment and governance (ESG) strategy, Sebata will be evaluating the internal and external impact of Stinks initiatives and programs. As an organization, Stink is focused on its impact as well as its people; the director of impact will work closely with London’s head of HR, Louise Pendlebury, who is committed to bolstering employee experience and pushing forward people-centric strategies. Together, Sebata and Pendlebury will organize and nurture the wider social environment of the company, address employee experience and provide more varied and dynamic types of support to Stink’s people. 

Sebata’s position at Stink will mark her first foray into the advertising industry, bringing with her a wealth of experience from her past roles in sectors including retail, healthcare and charity, as well as an in-depth understanding of corporate social responsibility and compliance, which will be a key feature of her role at Stink. 

Sebata has extensive experience in spearheading diversity and inclusion programs. In her role as sr. HR advisor and diversity & inclusion lead at the national charity, Place2Be, she led its 2018 diversity and inclusion program, which identified challenges in the business and implemented initiatives to address them. Following the program, the charity saw an improvement in employee representation from 5% to 20% BAME staff.  

Sebata said, “I am excited to be spearheading this chapter at Stink at a time where EDI and climate change efforts are key to performance as well as the bottom line globally. This welcome challenge will draw on my experiences as well as allow me to collaborate and gain knowledge from industry experts.” She added, “Six months on from COP26 where climate change responsibilities were highlighted at both individual and company level, the role will work with senior management to drive Stink’s pledge and efforts on carbon reduction and offsetting, towards net zero.”

In a joint statement, Andrew Levene, managing director, Stink Films, and Jax Ostle-Evans, managing director, Stink Studios, shared, “Years of industry inaction means we must act fast, and the fastest way to affect positive change is to prioritize it. Lorraine’s dedication to facilitate change and her wealth of experience gives us full confidence that we can achieve all of our goals.”

Stink Studio’s 2022 Global Impact Report acknowledges the responsibility that the organization has to diversity, social responsibility and climate impact within their realm of the creative industry. Lorraine’s new role as Director of Impact will work directly with initiatives that improve upon the figures and findings of the report. 

Sebata reports to Levene and Ostle-Evans.