• Thursday, Sep. 8, 2022
People on the Move
Lee Maicon joins the community as global chief strategy officer
Lee Maicon
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Lee Maicon is joining the community, a global creative agency, as chief strategy officer. With over 25 years of experience in the industry, Maicon will be leading global strategy for the community across the US and Latin America. 

Born in Mexico and raised between Miami and New York, Maicon has a strong global strategic perspective and cultural understanding. In his new role, Maicon will take on the agency’s strategic work across all global client partners, including Verizon, Volkswagen, OREO, Netflix, Diageo, and Porsche Latin America. As part of the executive leadership team, he’ll also work closely with agency leaders to keep evolving the agency, and uniting the community and clients around the right idea. 

“The shape of creativity has changed, and clients are looking for partners that can solve problems where technology, culture, and human behavior intersect. I can’t think of any other agency better positioned to take advantage of the current moment than the community,” said Maicon. “The agency has uniquely culturally aware roots, with diverse thought and creativity first, and they share my background and trajectory. Coming to a place that truly sees people and their unique capabilities, and deeply cares about and protects creative thinking--as a strategist, that’s exciting. I couldn’t be more honored to join them in helping brands grow, thrive, and do interesting things in the world.”

Joaquin Mollá, founder and chief creative officer of the community, said, “Where does a strategy end and an idea begin? Nobody knows. All the great creatives are strategists at some level. And the same happens with great strategists. When both sides understand that, getting to the right idea becomes a very collaborative process. And that’s what I love about Lee. He brings a strong point of view to the table, but he is also a great team player. He is a global thinker who loves this industry, loves great work and hates when great work dies as much as we do. Having him fight the good fight with us every day is truly amazing. He will definitely make us a better company.”

Prior to joining the community, Maicon was Edelman’s first global chief innovation and strategy officer, championing creative and strategy integration into the full offering for clients such as HP, Google and Samsung. Before Edelman, Maicon served as the chief strategy officer of McCann North America and prior to that he spent eight years in the same role at 360i. He also spent time bridging culturally fluent work for Berlin Cameron, Grey, Univision, StarMedia Networks, and StrawberryFrog. 

Throughout his career, Maicon has provided strategic leadership to some of the world’s biggest companies, including Mondelez, Coca-Cola, Estée Lauder, HBO and Toyota.

In addition to Maicon, the community also recently welcomed James Friedman, sr. VP, strategy, to lead the agency’s Verizon partnership. Friedman comes to the agency from FCB New York where he was the director of strategy. Friedman reports to Maicon.

Both Maicon and Friedman are based in New York. 

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