Creative lab Impossible Objects (IO) has made Sarah James an executive producer, promoting her from sr. producer, a role she has held since earlier this year. 

James attended the University of Georgia for film production and media studies before beginning her career at Energy BBDO in Chicago; first as an intern, then working her way up to in-house producer. She later freelanced as an on-set producer before landing at Ethos Studio as a post producer. At Ethos, James’ first job was with Diablo/Google Play which served as her introduction to IO and her gateway into the virtual production landscape.

She post-produced a large campaign for Sprite Limelight, a global music experiment in partnership with producer, singer, and songwriter James Blake that aimed to shine a light on trailblazing artists from around the world. The massive project had more than 300 deliverables, including eight unique long-form films and their cutdowns. Other brand collaborations include 5 Gum, Forever 21, SC Johnson, Lululemon, and Spotify’s “Viva Latina” activation.  In her short time with IO, she has worked with Diablo, Dell, Core Power, and Merrell, with a specialty for fulfilling entire campaigns versus single spots.  

“Seeing everything come together on set--in the volume--it’s a fantastic feeling,” said James. “This ability to generate unique environments and visual effects on set, in real time, delivers a seamless production approach and previously unparalleled level of flexibility.. It helps us do things more efficiently and it allows me to do what I love most–-working with incredibly talented agency partners, artists, and filmmakers.” 

Joe Sill, IO co-founder and executive creative director, said, “Sarah is a natural leader and a curious storyteller, and her excitement for finding new and innovative ways to tell stories makes her a perfect addition to our team. She’s got an inherent knack for identifying and empowering a team’s strengths, and is an instinctive champion of artists and filmmakers.”