• Monday, Sep. 18, 2023
Music Notes
Ana Velasco joins Swell Music + Sound as exec producer
Ana Velasco
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Swell Music + Sound, a Bay Area studio that specializes in original music, sound design, sonic branding and audio mixing and post, has tapped music veteran Ana Velasco as its new executive producer. 

Prior to joining Swell, Velasco was with Format Entertainment, a music licensing and supervision company serving the entertainment and media industries. She’s worked as a music coordinator on such films as Cocaine Bear, as well as Unfrosted, Jerry and Marge Go Large and Shotgun Wedding, as well as music supervisor for a variety of short films. Prior to joining Format she worked with brands and agencies as creative sync manager at Position Music; while there she worked closely with music supervisor Michael Frick, a colleague of Swell founder and creative director Elad Marish.

A published poet and writer, Velasco was born and raised in Mexico City, and after a stint in New York she relocated to Los Angeles, and now divides her time between there and her hometown. She’ll be working with Swell out of both cities, and her Latin heritage represents an opportunity for Swell to connect with Hispanic agencies and brands, Marish noted. 

Velasco met up with Marish at an awards show in L.A. earlier this year, and the connection clicked. “We bonded over our passion for music and its indispensable role in storytelling, from ads to videogames and of course film and TV,” she said.

Marish noted that Velasco will be on hand to meet the company’s San Francisco clients and friends at the upcoming AICP Awards screening and panel, set for mid-October at the Exploratorium. Swell Music +Sound is the official music sponsor for the event, and will be DJing the reception after the panel discussion and screening.

Founded in 2009, Swell’s client list includes such brands as Pepsi, Meta, Nike, Airbnb, Old Navy, Fitbit, Barefoot Wines, Uber and Google. It’s also produced work for local faves like the NBA’s Golden State Warriors and MLB’s San Francisco Giants. In addition to providing original and licensed music, sound design and audio post for brands and agencies, the studio has extensive credits working in music videos and short films, and has created #Beatific, a psychedelic indie pop band that’s been releasing original tunes online.

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