Charlie Uniform Tango and TRG teamed up for a new :30 spot for the SEC titled, “More Than a Football.”

Directors Andy Mahr & Ashton Rodgers deliver a powerful message with a strong black and white spot for the Southeastern Conference (SEC). A young boy trains with a football, while a voiceover tells us football is more than just a football. Football can mean a 4-year college education, medical, nutrition, and mental health support, tutoring, and more. In football, an end zone can be the beginning of a great life.

Directors Andy Mahr & Ashton Rodgers had this to say, “It’s always a pleasure to collaborate with an incredible client and talented creatives. We totally lucked out working with the SEC and TRG again for the “More than” campaign. 

“For us, shooting football is like coming home. It just feels good… even when it’s 103 degrees outside. Our goal is always to over deliver and we think the spot speaks for itself. We loved the messaging of the script and our young athlete was coachable and talented. Our partnership with Tango’s production and editorial team has been invaluable. Providing a turn-key solution is a no brainer from concept, direction, production, edit, color it just makes sense. 

“All in all it was an absolute dream working with the SEC, and we consider it an honor to work with the best of the best.” 

SEC More Than A Football 30 from charlieuniformtango on Vimeo.

Screenwork Credits
Client: SEC |  Agency: TRG Clint Carter - Group Creative Director - Copy, Tim Tone - Group Creative Director - Art, Jack Westerholt - Creative Director - Copy, Sam Langford - Associate Creative Director - Art, Trent Walters - Principal, Cassie Greenwald - Senior Producer | Production: Charlie Uniform Tango Directors Andy Mahr & Ashton Rodgers, EP - Michael Wagner, Editor - Rodney DeMeglio, Assistant Editor - Alyssa Udovitsch, Color - Matt McClain - Thrive Colour, Audio - Russell Smith, Online/Finish - Joey Waldrip

About charlieuniformtango
Charlie Uniform Tango is rated as the #1 video production company in Dallas and Austin. With a reputation as one of America’s best production partners, the nationally recognized studio offers full-service video and audio editing services, along with strategy, direction, motion design, VFX, content creation, and more. The studio has partnered with big brands, including American Airlines, JCPenny, Universal Orlando, Samsung, Dr Pepper, McDonald’s, Jeep, RAM, Abercrombie & Fitch, and top advertising agencies throughout the US. 

The list of Tango’s awards includes National ADDYs, AICE Awards, ANDYs and a Cannes Lion. The company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne International Film Festival, and the Leeds International Film Festival.  website