Framestore has appointed Alex Villabón as head of visual development, advertising, a senior creative and technical leadership role focused on advancing the convergence of traditional visual effects and artificial intelligence, in service of ambitious, high-quality advertising work.
Building on the strong foundation of Framestore’s global advertising visual development group, Villabón will play a key role in further enabling clients to realise the creative and commercial potential of professional grade AI assisted worfklows, delivering fully integrated 360 campaigns spanning broadcast, digital, social and experiential.
Villabón’s career is defined by a rare combination of technical mastery and refined artistic judgement, and has earned multiple industry accolades, including VES and British Arrows awards.
“In an increasingly AI-accelerated content economy, Alex will play a critical role in ensuring our clients continue to access the most advanced, efficient, and controllable creative solutions available anywhere in the world,” said Charles Howell, global president of advertising and content.
“I am thrilled to rejoin Framestore at such a transformative time for our industry,” said Villabón. “Framestore has always been at the forefront of visual storytelling, and I look forward to integrating cutting-edge AI workflows with our world-class VFX expertise to push the boundaries of what’s possible for our clients.”
