Gravity Global, a brand-to-demand marketing consultancy agency specializing in complex markets, has appointed Kyle Allen as executive managing partner, connection + media analytics and Andy Blotner as SVP, head of media. While Allen steps into this elevated and newly created position, Blotner fills the role that Allen has held for the past 18 years. Blotner will report to Allen, who now supports Jose Lozano, Gravity Global’s newly appointed CEO.
These appointments mark the latest in a series of strategic moves from Gravity Global. Most notably, Lozano recently took the reins as CEO. This year, the agency also expanded its capabilities with the acquisitions of Marketing Doctor and LEE Branding, as well as launched Gravity One, a division designed to help brands better resonate with next-gen consumers, and promoted Luke Leinberger from social media director to global head of social media.
“Kyle and Andy bring an exceptional blend of brand thinking and media performance, which drives impactful results for our clients,” said Lozano. “These leaders bring great tact to each team and represent what Gravity Global stands for in every client interaction: providing clarity to complex business challenges.”
Allen will manage and support the agency’s media, research, data and analytics, and digital experience functions, partnering with department heads across client services, media, creative, digital experience, and more. As the successor to Allen, Blotner will oversee all aspects of the media planning and activation practices while contributing to internal agency initiatives and new business prospecting. Their remits encompass work with Gravity Global’s full roster of clients, which includes Whataburger, ConocoPhillips, Mattress Firm, Domino’s Pizza, Cox Communications and Staples.
“Gravity Global has such a robust offering across its various disciplines, and it’s been rewarding to grow the media arm over the past several years,” said Allen. “Now, this particular moment in time marks an exciting one to step into an elevated role. The agency has grown immensely through strategic acquisitions and, now, with Jose at the helm as CEO, we’re well poised to continue elevating our offering and driving lasting business impact for our clients.”
Prior to joining the agency, Allen served as the media director for 9thWonder and Fogarty & Klein, where he oversaw media campaigns and analyzed performance to optimize results. Before that, he drove data-driven media plans and oversaw campaign executions as media supervisor for Eisaman and Johns & Laws. Meanwhile, Blotner has prior experience as SVP, group media director at MediaCom, SVP, executive media director at Spark Foundry, and media director at SFM Media.
“Building off of Kyle’s success, I look forward to continuing to drive impact across a broader remit,” added Blotner. “This role gives me the opportunity to shift from execution to setting direction, aligning our work more closely with company goals and client growth.”
