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    Home » HONOR and ARRI enter into strategic technical collaboration

    HONOR and ARRI enter into strategic technical collaboration

    By SHOOTMonday, March 2, 2026No Comments20 Views
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    HONOR CEO James Li (l) and ARRI managing director David Bermbach at the Mobile World Congress (MWC) 2026 announcement

    Partnership looks to bring ARRI image science into next-generation consumer devices

    BARCELONA, Spain --

    AI device ecosystem company HONOR has entered into a strategic technical collaboration with ARRI, designer and manufacturer of professional camera technology for cinematic storytelling. This partnership–unveiled over the weekend at the Mobile World Congress (MWC) 2026 in Barcelona–marks a significant step in extending established cinematic standards into the rapidly evolving world of mobile imaging.

    By uniting HONOR’s advanced mobile imaging capabilities with ARRI’s century-long heritage in defining cinematic image quality, the collaboration reflects a shared ambition to unlock new creative possibilities and extend cinematic standards for visual expression from the world of high-end filmmaking to the next generation of content creators.

    “HONOR is pioneering a new era of mobile imaging, where technology exists to inspire creativity and storytelling,” said James Li, CEO of HONOR. “ARRI has defined the visual language of cinema for generations. Through this collaboration, we are bringing those cinematic standards and professional workflows into mobile imaging, enabling creators to craft stories with greater authenticity and emotional depth.”

    ”Today, consumer smartphones have already become a serious tool in professional filmmaking, being used on blockbusters across the globe. That’s why we believe it is time to bring these worlds even closer together. For the first time ever, core elements of ARRI Image Science are being integrated directly into a consumer device,” said David Bermbach, managing director at ARRI, a company known for innovations that have been recognized with 20 Scientific and Technical Awards from the Academy of Motion Picture Arts and Sciences.

    Translating ARRI image science into mobile technology
    In cinema, image science is not a filter or an effect–it is the foundation of how an image is created. It determines how colors feel natural, how highlights and shadows are rendered, and how images consistently behave from capture to final screen. Drawing on ARRI’s Image Science foundation, the collaboration applies core cinematic imaging principles to HONOR’s mobile imaging architecture.

    “Smartphones operate under fundamentally different constraints: smaller sensors, highly integrated SoCs, different optical stacks, and different bandwidth limits. The challenge is not to replicate cinema hardware, but to translate the underlying principles into compact, real-time mobile architectures,” said Dr. Benedikt von Lindeiner, VP at ARRI and responsible for the technical collaboration with HONOR. “Our goal is to bring a true cinematic aesthetic to smartphone imaging–natural color, gentle highlight roll-off, and a sense of depth that feels authentic to how stories are meant to be seen. Creators should be able to move seamlessly from mobile capture into professional postproduction workflows.”

    The first results of this collaboration will debut in the upcoming HONOR Robot Phone later this year.

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    Tim Hogan named EVP, head of connected experiences at Laughlin Constable

    Thursday, March 5, 2026

    Independent full-service creative agency Laughlin Constable (LC) has appointed Tim Hogan to serve as EVP, head of connected experiences. His remit includes overseeing the agency’s integrated disciplines of experience strategy & design, content strategy, and technology. Based in Chicago, Hogan will report to LC CEO Anthony Romano.

    “At Laughlin Constable, creating more personal brand experiences is core to our DNA and mission,” said Romano. “I’ve had the good fortune of working with Tim twice during our careers. Equal parts creative visionary, systematic thinker, and contextual strategist, Tim exemplifies the kind of multi-talented hybrid that will drive that mission forward in new, inventive ways.”

    Hogan has spent his career operating at the intersection of experience design, storytelling, and technology innovation, helping his clients translate human insights into simple, elegant connected experiences at scale. In this new role, he will partner with LC’s multi-disciplinary teams and clients to define and deliver digital-first experiences that create deeper brand connections.

    “I’m excited to join Laughlin Constable at this defining moment in its 50-year history,” said Hogan. “My goal is to build a practice that serves as a creative and technology accelerator, helping our teams and clients design smarter, more personal brand experiences that scale and deliver meaningful results.”

    Most recently, Hogan served as SVP, executive creative director at FCB Chicago, having previously held senior executive roles at R/GA, Wunderman Thompson, and Ogilvy. His creative thinking has shaped brands including Microsoft, SC Johnson, SVEDKA Vodka, Crate & Barrel, Kimberley-Clark, Unilever, Kohler, Patagonia, and Snapchat.... Read More

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