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    Leo Burnett UK hires planners Ipeknaz Erel and Rebecca Priest

    By SHOOTNo Comments366 Views
    Rebecca Priest (l) and Ipeknaz Erel
    LONDON --

    Leo Burnett UK has appointed two new planning directors, Ipeknaz Erel and Rebecca Priest. They strengthen the agency’s senior strategy team, led by chief strategy officer (CSO) Josh Bullmore and deputy CSO Tom Sussman,

    Erel, a diversity champion named on the IPA iList 2024 shortlist, joins from McCann London and will lead strategy for McDonald’s. During her six-year stint at the agency, including time at its New York office, Erel led planning and strategy for campaigns for brands including eBay and Just Eat. For the latter, she was instrumental in developing the “Did Somebody Say” brand platform and led the recent “The Joy of Everyday”, which instigated a step change in Just Eat UK’s strategy.

    Priest also joins from McCann London, where she spent eight years crafting strategies for clients including Nurofen, Mr Kipling and Nestlé Cereals. As strategy director, Priest led Nurofen’s “See My Pain” campaign, making women’s pain more visible through clinical research, product innovation, and a regular commission of the Gender Pay Gap Index. At Leo Burnett, she will bring her expertise to Allwyn, operator of The National Lottery, and Morrisons.

    The hires follow a busy six months for Leo Burnett’s strategy department, which has welcomed a number of new talents in the first half of 2024, including Omari Green and Alisya Rozhan as planners, Ilana Green as sr. social planner, and Imo Gowen as sr. comms planner.

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    Tags:Ipeknaz ErelLeo Burnett UKRebecca Priest



    Slander or “trash-talking”? Drake-Kendrick Lamar feud has a day in court

    Monday, June 30, 2025

    A federal judge is pondering the nature of rap battles and the cutting wordplay in Kendrick Lamar 's "Not Like Us," the megahit diss track that spurred a defamation lawsuit from his fellow superstar Drake.

    Drake sued Universal Music Group — both his and Lamar's record label — over "Not Like Us," saying the company published and promoted a song he deems slanderous. Universal says the lyrics are just hyperbole in the tradition of rap beefing, and the label is trying to get the case dismissed.

    Judge Jeannette Vargas didn't immediately decide after a lively hearing Monday, when the raw creativity of hip-hop brushed up against the staid confines of federal court.

    "Who is the ordinary listener? Is it someone who's going to catch all those references?" Vargas wondered aloud, addressing a legal standard that concerns how an average, reasonable person would understand a statement. "There's so much specialized and nuanced to these lyrics."

    Neither artist attended the hearing.

    The case stems from an epic feud between two of hip-hop's biggest stars over one of 2024 biggest songs — the one that won the record of the year and song of the year Grammys, got the most Apple Music streams worldwide and helped make this winter's Super Bowl halftime show the most watched ever.

    Released as the two artists were trading a flurry of insult tracks, Lamar's song calls out the Canadian-born Drake by name and impugns his authenticity, branding him "a colonizer" of rap culture who's "not like us" in Lamar's home turf of Compton, California, and, more broadly, West Coast rap.

    "Not Like Us" also makes insinuations about Drake's sex life, including "I hear you like 'em young" — implications that he rejects.

    Drake's suit says that the... Read More

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