Creative agency Battery has promoted Marco Vidalis to director, head of production.
In this role, Vidalis will oversee all of the agency’s productions and manage production teams across each of Battery’s lines of business.
Vidalis brings more than 10 years of experience to this position, previously holding freelance, executive, and senior producer roles at the likes of Crispin Porter+Bogusky, BBH LA, and MullenLowe. He brought his creative and production chops to Battery in 2022, and since then has held the roles of sr. producer and executive producer before his promotion. While at Battery, Vidalis has worked with clients in the finance, entertainment, and gaming industries, including RBC and Apex Legends.
Vidalis will report to Battery co-founders, Phillip Khosid, chief creative officer, and Anson Sowby, CEO.
“Our mission at Battery is to produce work that entertains as much as it innovates, and I can think of no one who embodies this approach better than Marco,” said Khosid. “His extensive experience in both production and advertising will allow us to continue delivering best-in-class creative work to our clients.”
“I’m honored to continue my tenure at Battery as head of production,” said Vidalis. “Our team is smart and scrappy and we continue to push ourselves to craft creative, engaging work. I’m looking forward to continuing to raise the bar while also mentoring the next generation of creative talent. “
Optimus promotes Caralyn Moore to editor
Caralyn Moore has been promoted to editor at Optimus, the production and post house with offices in Chicago and New York. Moore started at Optimus in 2019 as a seasoned assistant editor, next earning the title of senior assistant and now making the jump to editor.
Moore has cut spots for such brands as CDW, Chicago Humanities Festival, Famous Footwear, Hillshire Farm, Walgreens and WW. In addition, she edited the independent feature film All Happy Families, which premiered at the 60th Chicago International Film Festival last fall and is releasing in select AMC Theatres nationwide on September 20.
“Editing is like a big open-ended puzzle, where you only use a fraction of the pieces and there are no right answers (though there are definitely wrong ones),” said Moore. “I love the challenge of finding the right balance of visuals, pacing, music, sound, and information--it’s precarious, it’s challenging, it’s endlessly creative and fun.”
“Caralyn has proven time and again how skilled she is in her craft,” said Angelo Valencia, Optimus managing editor/partner. “Her calming presence always makes you feel you are going to be well taken care of and her attention to detail is second to none. I am so excited for her to showcase her talent for everyone to see.”
Born and raised in Northern Virginia, just outside Washington, DC, Moore was passionate about theater classes at school and making short films with her friends and family. Her love of writing, acting and especially editing, landed her at Northwestern University for film school. Following graduation, Moore spent time in the documentary production world in Washington, DC, and then several years freelance assistant editing back in Chicago.
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