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    Home » Meta to build $10 billion AI data center in Louisiana as Elon Musk expands his Tennessee AI facility

    Meta to build $10 billion AI data center in Louisiana as Elon Musk expands his Tennessee AI facility

    By SHOOTWednesday, December 4, 2024No Comments524 Views
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    The Meta logo is seen at the Vivatech show in Paris, France, June 14, 2023. (AP Photo/Thibault Camus, File)

    By Jack Brook & Adrian Sainz

    NEW ORLEANS (AP) --

    The largest artificial intelligence data center ever built by Facebook’s parent company Meta is coming to northeast Louisiana, the company said Wednesday, bringing hopes that the $10 billion facility will transform an economically neglected corner of the state.

    Republican Gov. Jeff Landry called it “game-changing” for his state’s expanding tech sector, yet some environmental groups have raised concerns over the center’s reliance on fossil fuels — and whether the plans for new natural gas power to support it could lead to higher energy bills in the future for Louisiana residents.

    Meanwhile, Elon Musk’s AI startup, xAI, is expanding its existing supercomputer project in Memphis, Tennessee, the city’s chamber of commerce said Wednesday. The chamber also said that Nvidia, Dell, and Supermicro Computer will be “establishing operations in Memphis,” without offering further details.

    Louisiana is among a growing number of states offering tax credits and other incentives to lure big tech firms seeking sites for energy-intensive data centers.

    The U.S. Commerce Department found that there aren’t enough data centers in the U.S. to meet the rising AI-fueled demand, which is projected to grow by 9% each year through 2030, citing industry reports.

    Meta anticipates its Louisiana data center will create 500 operational jobs and 5,000 temporary construction jobs, said Kevin Janda, director of data center strategy. At 4 million square feet (370,000 square meters), it will be the company’s largest AI data center to date, he added.

    “We want to make sure we are having a positive impact on the local level,” Janda said.

    Congressional leaders and local representatives from across the political spectrum heralded the Meta facility as a boon for Richland parish, a rural part of Louisiana with a population of 20,000 historically reliant on agriculture. About one in four residents are considered to live in poverty and the parish has an employment rate below 50%, according to the U.S. census data.

    Meta plans to invest $200 million into road and water infrastructure improvements for the parish to offset its water usage. The facility is expected to be completed in 2030.

    Entergy, one of the nation’s largest utility providers, is fast-tracking plans to build three natural gas power plants in Louisiana capable of generating 2,262 megawatts for Meta’s data center over a 15-year period — nearly one-tenth of Entergy’s existing energy capacity across four states.

    The Louisiana Public Service Commission is weighing Entergy’s proposal as some environmental groups have opposed locking the state into more fossil fuel-based energy infrastructure. Meta said it plans to help bring 1,500 megawatts of renewable energy onto the grid in the future.

    Louisiana residents may ultimately end up with rate increases to pay off the cost of operating these natural gas power plants when Meta’s contract with Entergy expires, said Jessica Hendricks, state policy director for the Alliance for Affordable Energy, a Louisiana-based nonprofit advocating for energy consumers.

    “There’s no reason why residential customers in Louisiana need to pay for a power plant for energy that they’re not going to use,” Hendricks said. “And we want to make sure that there’s safeguards in place.”

    Public service commissioner Foster Campbell, representing northeast Louisiana, said he does not believe the data center will increase rates for Louisiana residents and views it as vital for his region.

    “It’s going in one of the most needed places in Louisiana and maybe one of the most needed places in the United States of America,” Foster said. “I’m for it 100%.”

    Environmental groups have also warned of the pollution generated by Musk’s AI data center in Memphis. The Southern Environmental Law Center, among others, says the supercomputer could strain the power grid, prompting attention from the Environmental Protection Agency. Eighteen gas turbines currently running at xAI’s south Memphis facility are significant sources of ground-level ozone, better known as smog, the group said.

    Patrick Anderson, an attorney at the law center, said xAI has operated with “a stunning lack of transparency” in developing its South Memphis facility, which is located near predominantly Black neighborhoods that have long dealt with pollution and health risks from factories and other industrial sites.

    “Memphians deserve to know how xAI will affect them,” he said, “and should have a seat at the table when these decisions are being made.”

    Sainz reported from Memphis, Tennessee. Associated Press writer Matt O’Brien in Providence, Rhode Island, contributed to this report.

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    Michael Brady named president of gaming at Brothers & Sisters

    Wednesday, August 5, 2026

    Michael Brady, the gaming entrepreneur, investor and co-founder of Bede Gaming, is joining Brothers & Sisters as president of gaming. The hire comes as agency Brothers & Sisters seeks to capitalize on new opportunities in entertainment as streaming, sport and gaming converge.

    With 26+ years of experience in online gaming, Brady brings a combination of entrepreneurial experience, strategic insight and deep sector expertise to his new role, which involves driving Brothers & Sisters’ gaming sector expertise globally.

    Brady began his career in 2000 with Cashcade, the pioneering company behind the highly successful Foxy Bingo brand, before going on to found and scale multiple businesses across gaming, technology and marketing.

    In 2012, he co-founded Bede Gaming and built it into a leading industry technology platform before successfully exiting the business in 2020. He was also a founding shareholder in Rocket9, the specialist gaming marketing agency acquired by LeoVegas in 2018.

    Alongside his operational career, Brady has invested in high-growth businesses across gaming, healthcare, fashion and fintech. He currently serves as chairman of Bede Gaming and The Conexus Group

    Brady is the latest in a series of high-profile industry “insiders” to join Brothers & Sisters to share their expert industry knowledge. He joins former Sky Sports marketing director and chairman of British Cycling Robert Tansey, who joined as chairman of B&S Sports Club as the agency’s “insider” for sport and streaming. B&S MD Steph Hobart joined the agency in 2025 from Candy Crush where she was head of brand and is the agency’s expert on social gaming.

    Matt Charlton, CEO at Brothers & Sisters, said, “Michael is... Read More

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