Bicoastal production company Greenpoint Pictures has brought Michel Waxman on board as executive producer and head of sales for the West Coast. Previously Greenpoint Pictures’ commercial rep under the banner MBW Represents, Waxman returns to the company following a 10-year run as an exec producer and sales executive.
With more than two decades of experience across advertising and branded entertainment, Waxman began her career in sales and representation before founding MBW Represents. She later transitioned into producing, holding EP and head of sales roles at companies including Serial Pictures, Chelsea Pictures, Nonfiction Unlimited, Framestore Pictures, and Great Guns.
Reuniting with Greenpoint Pictures––one of the final companies she represented before shifting into producing––marks a full-circle return and a natural next chapter for both Waxman and the company.
A deeply invested and transparent leader, Waxman is passionate about championing filmmakers, fostering creative collaboration, and building meaningful client relationships. In her new role, she will help drive Greenpoint’s continued growth through strategic sales and production leadership, expanding the company’s reach while strengthening the creative partnership between clients and directorial talent. Over the course of her career, Waxman has overseen work for top brands including Nike, Apple, Toyota, Lexus, Gap, Adidas, Ford, Google, Chobani, Kellogg’s, Domino’s, Bud Light, and Kohler, among others.
“The industry landscape has changed tremendously over the years, and I’m excited to bring all of my experience and relationships back to Greenpoint Pictures,” said Waxman. “What drew me to them then is what brought me back–they are infectious and passionate about talent, taste, and integrity at the highest level.”
Tatiana Rudzinski, executive producer/partner at Greenpoint Pictures, added, “Michel was our first rep on the West Coast to put Greenpoint Pictures on the map. She believes in the talent she works with, and that passion is what always excited me about Michel from the beginning. We’re excited to reunite and, with our combined years of experience, push creative boundaries, deepen client relationships, and deliver even stronger work.”
