We Are Royale, a design-driven creative production studio with offices in L.A. and Seattle, has hired Erin Serletic as head of growth, gaming and entertainment. As a business development executive for companies across gaming, entertainment, television, and streaming, Serletic has a proven track record of nurturing brand relationships and matching clients with creative talent, all while driving revenue growth. Her portfolio spans 360 marketing campaigns, rebrands and refreshes, graphics packages, in-game cinematics and asset creation, IP launches, immersive experiences, and event production for such clients as Disney, Activision Blizzard, Riot Games, SYFY, Marvel, FX Networks, NFL Network, AMC, Meta, Hulu, ABC, and NBC Universal. After her foundational years working at various creative and design shops in the Atlanta market, Serletic leveled up her career holding business development roles in New York City at Trollbäck+Company and Santa Monica-based design studio Belief. These undertakings would prime Serletic for a position as head of client partnerships at Capacity. From growth strategies to account management, she played a seminal role in growing the company’s roster of TV clients. She was instrumental in their strategic expansion into gaming, securing creative partnerships with AAA game developers such as Riot Games, ESL, and Blizzard–and she continues to work with those same clients. Serletic next pivoted into gameplay capture at Dark Burn Creative and later into experiential and event production as VP business growth: gaming and entertainment at NCompass, where she was part of the team that reimagined Hallmark Media’s Upfronts with a series of innovative experiences. Additionally, she shepherded the upcoming launch event for Ubisoft’s Star Wars Outlaws. Building on these experiences, Serletic co-founded Clove, a boutique experiential studio. Serletic is a proud supporter of initiatives and organizations championing women in marketing and entertainment: Women-Led Games helps women developers and entrepreneurs in gaming connect with venture capital money and marketing resources. She also supports the Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.)….
Creative and production studio TigerLily has hired Cliff Englert as VP of partnerships. Englert brings over 15 years of experience as a creative and business development professional specializing in brand marketing content and media production. In this newly created role at TigerLily, he will spearhead strategic initiatives to drive business growth and expand the studio’s footprint in the advertising, marketing, and media industries. Englert has held business development leadership roles at Omnicom-owned The Zimmerman Agency, ALCHEMY Creative, and Studio City PXL. During his six-year tenure at Zimmerman, he was part of the business development team that secured key client wins, including Amtrak, Pilot Pens of America, Cooper Tires, and The Islands of The Bahamas. As director of business development and creative partnerships at ALCHEMY Creative, Englert worked with brands such as Google, Walmart, Salesforce, Tecovas, Advance Auto Parts, and Meta over seven years at the agency. Most recently, he led strategy, development, and creative-production execution at Studio City PXL across a range of clients, including work for X-Golf of America, AEG Worldwide, and Bitwise Asset Management. Englert is also a creative producer and photographer, creating B2B and B2C content for brands such as Macy’s, Zuckerberg San Francisco General Hospital and Trauma Center, Parkinson’s Institute and Clinical Center, Daytona Beach Area CVB, and Minnetonka Moccasins…..
