Campbell Soup Company (NYSE: CPB) has appointed Jill Pratt as sr. VP, chief marketing officer of its Meals & Beverages division, succeeding Linda Lee who’s decided to leave the organization. Pratt will lead the U.S. Consumer Experience team for Campbell’s Meals & Beverages division, partnering with the Category and Sales teams to attract new consumers and strengthen customer partnerships. She will be responsible for driving profitable growth, relevance and the continued modernization of a portfolio of brands including Campbell’s, Chunky, Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs and V8. She will elevate the division’s consumer and shopper insights to drive action, develop a robust innovation pipeline, and strengthen the company’s integrated marketing efforts and capabilities. Pratt will join the Campbell Leadership Team and will report to Mick Beekhuizen, EVP, and president, Meals & Beverages. Pratt joins Campbell from Heatonist, a company that partners with hot sauce makers to bring new flavors to market. Prior to Heatonist, Pratt served as the first global CMO of McCormick & Company, which she joined in 2008 and held roles of increasing responsibility in brand marketing and general management. While at McCormick, she served as VP and general manager of Zatarain’s and supported the integration of French’s and Frank’s RedHot sauce, McCormick’s largest acquisition. She also led Marketing Excellence for the company, designing and building the global marketing function before she was promoted to CMO. Prior to McCormick, Pratt held several marketing roles at Procter & Gamble….
FOR-A has entered into a partnership with Vision2 Marketing, a manufacturers’ rep for pro audio, video, lighting, and control. Vision2 will handle all lines of FOR-A video software and hardware from its growing lineup of IP-based solutions to its video switchers, routing switchers, frame synchronizers, color correctors, signal processors, and video servers. V2 will support FOR-A in the Southeastern, Southern, and Western U.S….
