Global creative production agency group Wellcom has hired industry veteran Luke Hammersley as its first global growth director, tasked with further accelerating the agency’s continued international expansion. Reporting directly to global CEO David Bridges in New York, Hammersley will spearhead the evolution of Wellcom’s technology-enabled content and production offerings, ensuring the agency remains ahead of the industry as brands demand increasingly complex, scaled production solutions. He will work from London. “Wellcom is in a uniquely powerful position in the market–a highly entrepreneurial, independent culture with a global presence, buttressed by the resources of Innocean but without the constraints of a traditional holding company,” said Hammersley. “That combination of a modern data and technology model with decades of deep craft and creative expertise is rare – and increasingly essential – in a market where joined-up content models matter more than ever for brands.” Hammersley brings more than 20 years of experience across management consulting and creative production. He began his career with a decade of consulting at EY and Capgemini delivering large-scale business transformation, before moving into advertising. In 2005, he founded Zebra Worldwide, a tech-forward global content agency that later became part of CreativeDrive following an acquisition roll-up by Bertram Capital. Hammersley served as CEO of CreativeDrive EMEA and on the global leadership team through the company’s sale to Accenture Song. Most recently, he has advised global brands on modern content strategy and operating models….
Advanced Systems Group, LLC (ASG), an Emeryville, Calif.-based technology and services provider for media creatives and content owners, has appointed Derek Pezzotti as sr. account executive. Pezzotti joins ASG’s production and innovation team to help expand the company’s presence in the sports and venue segment. In this role, Pezzotti will work closely with ASG’s consulting, design, engineering, and integration teams. He will report directly to Claudia Souza, chief innovation officer, ASG. Pezzotti arrives at ASG after an almost 20-year career spanning sports team and event operations, broadcast news, broadcast equipment manufacturer, and, most recently, a consulting firm specializing in broadcast technology for stadiums. This varied background has given him a 360-degree perspective of how venues are planned, procured, built, and run in real-world conditions. That background translates into faster project development and solutions that meet both technical and business goals….
